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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market Marin's report shows APAC is already the leader in Facebook user volume, with its...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Android dominates the industry by making up 56 percent of the market share with Nokia...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    But these anecdotal observances seem to generally belie what's happening with the broader mobile advertising market, which is still attempting to get out of the gates from a monetization standpoint. Mobile ad spending needs some context to...

  6. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...

  7. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    You're looking to make rapid responses to changes in the market. Impression share: The proportion of time you spent on the first page. No ad you can write will ever improve your CTR and traffic volume more than getting into the banner more often will.