Additionally, comparing the SEO visibility of thematically similar websites or competitors will provide the most value as industry-wide developments will be factored in and market trends easily identified.
Income level: low/medium/high Interests: Age: Sex: Habits: e.g.adventure holidays to remote corners of the earth Target market for their site: Location: Pets? My agency regularly brainstorms not just content ideas but for gifts we can share...
Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. Look for similar things that your company and these share, like:
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? In April, Bing launched Bing Places for Business, replacing their previous product, Bing...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. As a result, many webmasters have shifted a lot of their work from...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Not surprisingly, Google led the way for search share in May, and grew its search market share to 66.7 percent, up from 66.5 percent in April. This is a significant increase from its 15.4 percent search market share in May 2012.
Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...
Jo Turnbull: I think it is hard to do egobait for the insurance and finance market, not due to a lack of data but due to the fact that everything needs to go through compliance and can take a very long time.
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. The Closer Your Bid Adjustment is to Real-Time Market Conditions, the Better
There are other tools that have appeared on the market focusing on analyzing data from Pinterest. You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. However, this is exactly the same search percentage as in April 2012, so their overall...
In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
Search engines: Changes to algorithm, updates, SERP updates, market share. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote...
Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. Understanding your market, clients, potential users, and competitive environment is a large...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In other words can the place to share photos and banter with friends also be the go-to place to...
Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Content marketing refers to the practice of creating unique content, driving an...
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. A Yahoo spokesperson said in a statement: "Microsoft is an important partner, and we...
