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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    There are many inexpensive and effective tools on the market that can stop most hackers cold. But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming...

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. From there they can share the videos on their websites, social...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    We are asking the Commission to move quickly and decisively to protect competition and innovation in this critical market. This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Community and Market Education Email is a great way to segment your customers and market directly to their interests, but you must build the lists first. Ask them to share their stories, photos, and opinions to gain insight into what they want.

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Several tracking solutions are on the market today, each employing very different approaches. If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method.

  6. Marin Software Raises $105 Million in IPO

    The investors who took the time to understand our per unit economics realized how we could become a leader in an under-penetrated market, and they put in orders. The online advertising management platform's initial public offering (IPO) raised $105...

  7. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

    Their 26 percent search market share can’t be all wrong. Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing campaigns in Follow, Reach, Convert: Smart Retargeting...