Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. However, this is exactly the same search percentage as in April 2012, so their overall...
In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
Search engines: Changes to algorithm, updates, SERP updates, market share. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote...
Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. Understanding your market, clients, potential users, and competitive environment is a large...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In other words can the place to share photos and banter with friends also be the go-to place to...
Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Content marketing refers to the practice of creating unique content, driving an...
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. A Yahoo spokesperson said in a statement: "Microsoft is an important partner, and we...
However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...
Stream Ads will have a similar look and feel to the news articles that will share space with the ads, and Yahoo plans to improve those features after the new ad product goes to market based on early results.
Engineers do extensive research on their target, from industry research to current products in market. Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media...
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. There's a reason for that.
There are many inexpensive and effective tools on the market that can stop most hackers cold. But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming...
Chinese Internet giant Qihoo 360′s three-fold plan to challenge Tencent and Baidu [Interview] – The Next WebBaidu challenger Qihoo has captured 10 percent of the search market share in China, aiming for 40 percent by 2015.
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. From there they can share the videos on their websites, social...
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take some market share, and it is in single digits percentages at best. How do you see this impacting, if at all, market...
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year...
