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Market Segmentation

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  1. Searcher Personas: A Case for User-Centric SEO

    Meanwhile, user segmentation was introduced to Google Analytics, giving marketers the ability to perform cohort analysis. When we're building a persona, we will use data (like keyword search volumes, market research, user polls, web analytics, etc...

  2. Driving Consumer Insights With Mobile Analytics

    What's lacking in Flurry: the ability to do meaningful segmentation (e.g.meaningful meaning women, age 18-34). More bad apps rushing in the market. But what about tracking success? Did you know that measuring, analyzing and reporting insights for...

  3. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Write down details about your audience and segmentation. You have a great idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. Gagnon's journey started in August 2011 at a Las...

  5. 10 Lessons About Enterprise SEO

    Additionally, make sure you have good segmentation between your brand and non-brand keywords and that you are constantly exploring your long tail performance, especially as it relates to uncovering new opportunities for additional keywords to target.

  6. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Trends -- Put simply, this tool provides a trended representation of the most popular topics and search queries, and helps explain the context of those terms using content segmentation (news articles, blog posts, web results, etc).