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  1. Google Improves GDN Targeting With Bizo Audience Segments

    The audience segment targeting is applicable to both display and video targeting options through Google AdWords. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Startups can assist marketers to determine and pinpoint ways to segment users and messages. Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. If web analytics is like gold mining, then a Google Analytics advanced...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Use Filters to Segment '(Not Provided)' Data If you're in a country where Google doesn't dominate the search market, you will have the advantage. As for Google doing it for more ad revenue, when a business or website dominates natural search...

  6. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can't see the stats separately: You can't segment search queries (or quite a lot of other helpful data, frankly) by audience. After I found Lovefilm, I kept searching in the same market for the second, but I wasn't going to get a second...

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    These new social PR venues such as TwitterChats and Google+ Hangouts allows brands of any size to gain that oh so coveted#FMA or first-mover advantage, the advantage gained by the initial ("first-moving") significant occupant of a market segment.

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Nielsen has even created a new segment to describe consumers who don't subscribe to traditional TV programming at all. She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to...

  9. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    Segment: Industry insights are often broad, so the more you can segment an industry according to commonly shared traits across each segment, the more relevant your benchmarks will be. Dig deeper for content insights: Although the tools can show you...

  10. Google Analytics Language Report: What You Can Learn About Your Visitors

    Advanced Segment for Language Groupings Don't forget, you can also view any report in Google Analytics with the advanced segments mentioned here – you can analyze the content, conversions, and traffic sources for each language segment you set up to...

  11. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. This article represents my opinions, but my company has worked on helping large...