What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. This article represents my opinions, but my company has worked on helping large...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs...
Email is a great way to segment your customers and market directly to their interests, but you must build the lists first. Community and Market Education That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps...
And it's a massively underserved segment at the moment," he adds. Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation.
Employ a strict ad naming convention to identify at-a-glance what marketing campaign the ad is for, the target market, headline, and image such as: [abbreviation of marketing initiative]-[segment name]+Ad Headline-[image description] such as...
This stat, combined with Google’s complete dominance of the Search market, makes Google the single most important referring domain in this segment. The problem with these search market share reports is that they tell you nothing about your own...
Segmentation/Personas: When combing through your customer database or a recent purchased list there is an opportunity to segment users or even develop personas based on demographic data. They can help you find your target market and deliver...
You can customize both how you segment and drill in to the data using the various parameters as dimensions as well as customizing which metrics are included in the report. One other area of the Google Analytics platform worth making use of is the...
For the past 10-15 years, this specific market segment has statistically spent less time online than its counterparts and was also less likely to purchase products online. These individuals use smartphones for work, are comfortable shopping online...
The Ability to Segment Lists Basically, you want to, as Perry Marshall puts it, "take them off the search market. If you don't set up your website to capture your visitors’ contact information and follow up with them over time, you are missing the...
You're already running strong and probably stand out in your market segment, or will in the near future. Does your site have lots of pages on it that are not relevant to your market? Your strategy is set to weather the frequent turbulent changes...
Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.
The qualifying question that lets you segment your survey results so that you can target blog posts at specific sectors in turn. Market surveys can be a rich source of unique, original content. To recap last month’s article, 6 Reasons You Should...
There’s almost no attempt by these advertisers to target a particular demographic or market segment. Only a small segment of that universe is of interest to you. What do you do if you’re in a market in which all the ads are saying more or less the...
If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...
They won't be diving as deeply into geo-rankings during the 12-minute segment as the one-hour session at SES Chicago will. By associating rankings with already known economic, demographic and behavioral factors, you will know even more about your...
Motorola revenues were $2.58 billion ($1.78 billion from the mobile segment and $797 million from the home segment), or 18 percent of consolidated revenues in the third quarter of 2012. It says “Pending Larry Quote” and should not have been...
You may have come across this concept called a “persona” – basically, a fake person who represents a niche or segment in your market. Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads?
Segment your customer base into three or four personas and plan to create content for each one, as they will have differing needs. Spend time on data visualization sites like flowingdata.com to get idea on how you could reinvent the way content is...
Simply by fixing these small things, bigger opportunities emerge, "when you do this kind of work, from the ground up, you all of sudden uncover new keyword opportunities that fit into the market segment or category.
