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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can happen for Age, Gender, and Interest Reports and any report or segment that uses these. Use an Advanced Segment here to split out your marketing channels and see which channels bring in which types of people to see whether the success...

  2. Pre-PPC Strategies For Launching a New Product

    You can't test a market segment until you've defined it. A market segment is useful to you only if you can reach them reliably and affordably. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Segment As You Go If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. Pages with 1,000 or more followers tend to have an...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Segment your efforts down to relevant personas and the content will experience a much better success rate as you will be speaking with a more engaged pool of relevant audiences. Case in point: infographics and guest blogging, which often became the...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Startups can assist marketers to determine and pinpoint ways to segment users and messages. Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. If web analytics is like gold mining, then a Google Analytics advanced...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Use Filters to Segment '(Not Provided)' Data If you're in a country where Google doesn't dominate the search market, you will have the advantage. As for Google doing it for more ad revenue, when a business or website dominates natural search...