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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Android dominates the industry by making up 56 percent of the market share with Nokia...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. Target audience: Personas, keyword search volume, trends, news. The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the...

  5. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    And the added bonus for us, as we market in this fashion, is that we get better at noticing when our negative emotions are keeping us stuck by distracting us from our real needs. Belonging (feeling part of a community): Movies you’ll be proud to share

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    However, integration continues to be a problem, especially across organizations with a global market presence online. We have so many advanced toolsets and capable marketers both on the agency/consulting side and within large organizations, that it...