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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. If you hover over the icons in the lower right corner of a post with a...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    What does this mean for the U.S.market? On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens have a "right to be forgotten.

  5. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Now that we turned on the SEO, we should be on the first page, right?

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Providing the right information at the right time can be the tipping point for consumers...

  7. Conquering Content Marketing, Step 5: Measurement

    AD (American Denim) already stole her campaign idea and beat them to market. Lisa cut right to the chase, "You know my email got hacked, right? Just a few hours early she ordered the team to go live with the campaign ahead of schedule, and that was...

  8. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...