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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Reality eventually hit, and most of them realized they needed to market their website in order to make money. Who offers a similar service to the same market?

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. At the crawl stage, you want to focus on achieving...

  3. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you...

  4. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. Well, according to the U.S.th Circuit Court of Appeals, Yelp has the legal right to do exactly this.

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. Before you dive into a new strategy, it's good to get the basics right.