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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. Well, according to the U.S.th Circuit Court of Appeals, Yelp has the legal right to do exactly this.

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. Before you dive into a new strategy, it's good to get the basics right.

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  5. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. If you hover over the icons in the lower right corner of a post with a...