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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Google currently owns more than 67 percent of the search market, with Bing at just under 17...

  2. 5 Rules to Effectively Use Press Releases for Links

    On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. And if it's hard to accomplish and requires a lot of planning and synergy on your end, then you...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. There are many inexpensive and effective tools on the...

  4. Driving Consumer Insights With Mobile Analytics

    More bad apps rushing in the market. Kadanoff emphasized that good analytics starts by asking the right questions. But what about tracking success? Did you know that measuring, analyzing and reporting insights for mobile can be quite different than...

  5. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. And Bing is right behind them, ready to implement a strategy of their own. While ongoing organic traffic mis-labeling due to mobile secured searches...

  6. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to...

  7. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...

  8. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. By doing things that help build your own reputation, you are focusing on the...

  9. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. With the right candidates in mind, trends can be translated with keyword brainstorming by product type, material, and color...