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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #6: First Impression and Client Meetings You only get one first impression and one chance to present your proposal. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    It’s difficult to quantify, but I am under the impression that a significant percentage of advertisers were not running PLAs through the GAN, but adopted them once PLAs moved to AdWords, where they were more easily managed by paid search agencies...

  3. Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

    An Advertising Method that is Highly Robust to Fraud (pdf) As Shimon notes, the idea is that this type of advertising approach would be "immune to both click fraud and impression fraud," and would use something called "pre-fix match" instead of...