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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. You drive the conversation by identifying trends, formulating well thought-out points, and taking them to highly...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  5. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  6. How to Make Your Keywords Fit Your Marketing Messaging

    Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. Your user research will tell you a lot about how people...

  7. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...