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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  2. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Then, refine your research to find where your brand’s users are. A majority of marketing and advertising execs think Facebook...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the...

  4. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Effective content marketers follow a three-step audience research, planning, and...

  5. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In a more mature market, tools will be made available to the masses, but that's not where we are today. Research today says that desktops are mostly used between 9 a.m.to 5 p.m. A new study by New York search retargeting firm Magnetic shows that...

  6. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. Library of Congress, but the tweets can only be accessed after a six...