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Market Research Latin American

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  1. Nuances of Spanish Language Search Marketing

    However, with so many Latin American countries, it might not seem entirely doable. While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel...

  2. How to Target Ethnicities on Facebook

    Target specific Hispanic or Latin-American countries: To accomplish this, simply use traditional interest footprints for declaring ones ethnicity such as “am [ethnicity],” “proud [ethnicity],” “[ethnicity] pride,” “[ethnicity] American” and so on.

  3. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  4. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...

  5. Planning your Search Strategy for the Latino Market

    According to research data provided by MidiaClick, nearly a whopping three-quarters of the current of Latin American search market is under 34 years of age. Right now the Latino market, especially the Latin American market, is several years behind...