SEO News

Market Research

RSS
  1. How to Make Your Keywords Fit Your Marketing Messaging

    Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. Your user research will tell you a lot about how people...

  2. SEO Game Change: Are You Setting the Right Expectations?

    If you do a little research and get really honest with yourself, you'll probably find some things in your backlinks that aren't exactly authentic. It's also about your competition, your market, Google's own self-serving agenda and most of all; it's...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    There are other tools that have appeared on the market focusing on analyzing data from Pinterest. New Pinterest Research Shows Which Images Get the Most Engagement Even though Pinterest can't yet compete with Facebook, it is growing exponentially...

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  6. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Audience research involves gathering and analyzing qualitative and quantitative...