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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market.

  3. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid search in the U.S.amongst six major industry sectors. Market for the travel industry?

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. Visibility for keywords searched and content sites that your target market is using. We have all done market research on our competitor's website, keywords and ads, but how...