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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Always check pages are being indexed by Google and Baidu (or the major search engine of your market)

  2. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  3. Last-Minute SEO - Here Come the Holidays!

    Also don’t forget about Bing - while traffic can be lower simply because they have less of the search space, they often convert at a higher rate. You MUST protect your main domain as though you were protecting your own wallet in the middle of an...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make...

  5. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market.

  6. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid search in the U.S.amongst six major industry sectors. Market for the travel industry?