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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market.

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid search in the U.S.amongst six major industry sectors. Market for the travel industry?

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With these targets we should have been getting in front of our audience with a pretty high rate of success. Individuals who were shopping for kid-related products (In-Market Audiences) Just when you think you have the Google Display Network (GDN...