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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. To move into the realm of writing or speaking for thought leadership purposes, you first have to determine your...

  2. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. How are they positioning their product – is it based on USP, price or special discount?

  4. How to Make Your Keywords Fit Your Marketing Messaging

    Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. Users will continue to get savvier, search engines will become...