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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The players of the Russian RTB market include: Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Every year the average growth of the real-time bidding market is hitting between 50 and 80...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    You’re looking at non-direct competitors, but other top players in the industry are offering a bonus with purchase – it would be worth you testing it as well. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    New players like Snapchat, Line and Keek will also have their say as advertisers look to make the most of this new trend of 'ephemeral content' over the coming months. It's a game-changing move by the social network, with Morgan Stanley predicting...

  4. Old Sites vs. New Sites: Which Will Win in SEO?

    Without the ROI experience of older brands, new players might not trust that continuous effort will eventually result in a lot of free SEO traffic. Whether it's smart to trust the masses remains to be seen, but it is the current state of the market...

  5. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The 2011 movie "Moneyball" starring Brad Pitt, tells the story of how Oakland A's manager Billy Beane shuns the mainstream methods to scout and fill a major league baseball team roster, and instead uses data to an algorithm called sabermetrics to...

  6. The Content Marketing Elephant & the Enterprise

    From there, key stakeholders must work together in order to identify all the departmental players that will need to touch the project to bring in through to fruition. Search marketers simply cannot expect to brainstorm a few entertaining ideas...