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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding the company dynamics, how all of the pieces fit together, and who the players are is an essential first step before any content marketing initiative. There are a number of channels that can be leveraged in order to effectively market...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The service mimics established players such as Spotify, Apple-owned Beats Music, and the recently announced Amazon Prime Music. Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    The players of the Russian RTB market include: Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Every year the average growth of the real-time bidding market is hitting between 50 and 80...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    You’re looking at non-direct competitors, but other top players in the industry are offering a bonus with purchase – it would be worth you testing it as well. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years...

  6. Old Sites vs. New Sites: Which Will Win in SEO?

    Without the ROI experience of older brands, new players might not trust that continuous effort will eventually result in a lot of free SEO traffic. Whether it's smart to trust the masses remains to be seen, but it is the current state of the market...