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  1. Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

    As device fragmentation has gathered pace and the penetration of smartphones and tablets has become more significant, forecasting based on click curves has become less accurate. While mobile search and device fragmentation adds an extra layer of...

  2. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  3. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has a lot to do with the penetration of smartphones in the U.S.marketplace. Growth drivers include smartphone penetration, location data...

  4. 2012 London Olympics: How the World Was Searching

    The reasons vary greatly -- from differences in culture to levels of broadband Internet penetration to device preference -- but each country will continue to reach higher as it pursues search gold. Japan leads the region with 147 searches per...

  5. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    The evolution of devices and consumer penetration of those devices is far from over. However, we’re at a tipping point where those first in market, and that understand these four truths, will be able to set themselves apart in the new retail...

  6. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    He told the paper that the increasing Internet and mobile penetration in Southeast Asia’s largest economy, along with the use of its search engine, made Indonesia interesting to Google. Yahoo’s organic search results are scheduled to transition to...