SEO News

Market Opportunity Mobile

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Be prepared for the mobile shopper. With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Take advantage of solutions that help you identify in-market consumers across devices so you can...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Any fundamental shift in a market brings with it opportunity but also resistance and fear. The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model.

  4. Could Bing Ever Overtake Google in Search?

    Cell phone users upgrade their phone every 21.7 months, and the search wars will be more and more dependent on the mobile market. For laptop and desktop users, it will take some time before the majority of them have upgraded to Windows 8, but it...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. When companies talk about the opportunity mobile...