SEO News

Market Opportunity Mobile

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  1. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Because local truly puts the customer at the center...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Be prepared for the mobile shopper. With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Take advantage of solutions that help you identify in-market consumers across devices so you can...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Any fundamental shift in a market brings with it opportunity but also resistance and fear. The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model.

  6. Could Bing Ever Overtake Google in Search?

    Cell phone users upgrade their phone every 21.7 months, and the search wars will be more and more dependent on the mobile market. For laptop and desktop users, it will take some time before the majority of them have upgraded to Windows 8, but it...