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Market Opportunity Kool Aid

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  1. Task Analysis: The Key UX Design Step Everyone Skips

    The problem is, those users have already drank your Kool-Aid and are biased by your existing design. This is an opportunity to embed your company's knowledge of the task to aid the user. What we uncovered radically changed our design approach and...

  2. SearchDay | Is Twitter a Google Killer? Not Yet

    CEOs Should Drink the Social Media Kool-Aid SEW EXPERTS: SOCIAL MEDIA MARKETING Inferior companies and products can no longer hide behind massive marketing budgets. Search Market Share Remains Stable in comScore's April 2009 Rankings Posted by...

  3. SearchDay | CEOs Should Drink the Social Media Kool-Aid

    CEOs Should Drink the Social Media Kool-Aid SEW EXPERTS: SOCIAL MEDIA MARKETING Inferior companies and products can no longer hide behind massive marketing budgets. Search Market Share Remains Stable in comScore's April 2009 Rankings Posted by...

  4. Microsoft Withdraws Yahoo Offer; Yahoo Responds

    Microhoo bid raised aloft; Google-Yahoo Kool-Aid quaffed. Yahoo drank the Google paid search Kool-Aid to fight off Microsoft, leading the Redmond giant to retract its higher bid to acquire the Sunnyvale search engine.