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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    Any fundamental shift in a market brings with it opportunity but also resistance and fear. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from...

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Businesses that understand this will win," writes...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. In the U.S.there are tens of millions of non-English speakers who...

  5. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s...