Income level: low/medium/high Interests: Age: Sex: Habits: e.g.adventure holidays to remote corners of the earth Target market for their site: Location: Pets? It's at this stage that you can begin dropping into the mix ideas for "the next...
Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market. Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience.
It's also about your competition, your market, Google's own self-serving agenda and most of all; it's about the end user. There's no reason why each incremental step forward shouldn't be considered a step in the right direction or at the very least...
As ecommerce began to be more common, particularly with a few big brands shifting their attention to connected users in a new market, a flood of warnings surfaced. Rob's wife comments that she hopes Rob has an opportunity to buy her some Italian...
Jo Turnbull: I think it is hard to do egobait for the insurance and finance market, not due to a lack of data but due to the fact that everything needs to go through compliance and can take a very long time.
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Without selling your services, or at least building an audience you can market to, you're...
Online payment systems such as PayPal are dominating the global market place. DineroMail and MercadoPago for example, specialize in the Latin American market and Boleto in Brazil. Skrill’s payment solutions are used by over 140,000 online merchants...
Having this granular control over a rapidly expanding market is great, but it doesn't change the fact that you need to hold mobile to a different standard. Adapting your marketing strategies accordingly can reduce your likelihood of panicking when...
While some would argue it's unhealthy to define any market as a two-horse race (especially in today's fast-changing world), some marketing leaders like to do it to motivate their staff. In the long term maybe you'll be able to convince them to...
TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. A story that reaches a consumer who is looking at his or her Facebook news feed on...
Company stock remained flat in after-hours trading as Facebook narrowly beat the market's expectations for the quarter. We have an ad format that works on mobile and we have identity so that we can put the right ads in front of the right people.The...
On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. It will give these sources an opportunity to break the news which could be advantageous to them...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. You Tube is the second largest site where searches are conducted...
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
But courting a fragmented SMB market (direct and through re-sellers) continues to develop. I'm starting to come around to Facebook's opportunity to tackle local. If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile...
Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Apple offers clear steps to help app developers internationalize and...
