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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. Whenever you can make your site or your persona be...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? If you want to dominate your niche, become an authority and become the...

  3. How to Build Your First Content Marketing Strategy

    So how do you know if you're producing effective content in your own business niche? Think about doing some market research to help get a better understanding of customer needs. Sites with unsavory linking practices, sub-par content, and no social...