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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. Whenever you can make your site or your persona be...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    These questions offer a starting point to evaluate specific opportunities for thought leadership that can benefit your business and find a sustainable niche in your industry as you move forward. For example, if everyone talks about the value of...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? If you want to dominate your niche, become an authority and become the...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    In 2014, we'll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. Search Engine Watch: Will content marketing and real-time...

  5. How to Build Your First Content Marketing Strategy

    So how do you know if you're producing effective content in your own business niche? Think about doing some market research to help get a better understanding of customer needs. Sites with unsavory linking practices, sub-par content, and no social...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The better news is that car sites naturally have access to a large, still niche audience, by leveraging their authority on several subjects: which car to buy and how to buy it. One problem is that users will typically upload their car ad to as many...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The key here is to understand the likelihood of your particular customers veering off into one of these niche Google Apps and then optimizing accordingly for the nuances of that particular app. Search destinations will diversify as well – most...

  8. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Content and pitches can then be tailored to each niche. Find resources pages within your relevant market sectors Such research really gives you an understanding of the market and within that you can find niches that can be relevant to many business...

  9. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    You may be surprised to find a niche social site you had no idea about is one of your biggest drivers of referring traffic. Knowing when, how and why your audience engages with your social media networks is key in how you market and engage.