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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow from 28 percent to 32 percent by 2015. And the LATAM market also excelled in advertising click-through rates.

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Google is definitely the leader in search, and has the head start on contextual search. Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that Yahoo wants to be in there and...

  3. How to Plan Effectively for Content Marketing in 2014

    Use this person's personality values as a leader and contributions to their industry to your advantage as part of your content marketing. Let Your Company Leader Lead the Way Your company leader is an important branding tool and can help with your...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  6. Driving Consumer Insights With Mobile Analytics

    The leader in cross device tracking & analytics for mobile is a company called Drawbrid.ge ‐ worth checking out. More bad apps rushing in the market. But what about tracking success? Did you know that measuring, analyzing and reporting insights for...

  7. Marin Software Raises $105 Million in IPO

    The investors who took the time to understand our per unit economics realized how we could become a leader in an under-penetrated market, and they put in orders. Marin Software went public today. The online advertising management platform's initial...