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  1. How to Target Ethnicities on Facebook

    Target specific Hispanic or Latin-American countries: To accomplish this, simply use traditional interest footprints for declaring ones ethnicity such as “am [ethnicity],” “proud [ethnicity],” “[ethnicity] pride,” “[ethnicity] American” and so on.

  2. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    Latin American Markets Japan is the only stronghold left for the American search giant Yahoo, but there is a twist to that as Google powers the search results for Yahoo. In the U.S.market there aren't many major changes brewing for 2011, though...

  4. Search Marketing in Brazil: Report from SES Latino

    The fact is: Brazil is the only Portuguese speaking country, so language is one of the barriers keeping Latin-american companies out of our market. That means not everyone would be able to succeed regionally and probably aware of that, they keep...

  5. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Whenever we do work in Latin America, we work with Business Wire Latin America, and they have a way of guaranteeing placement on websites of many leading Latin American Web pages and Portals. Grant Crowell interviews Many Ruiz, President and CEO of...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    If you are buying links, make sure they're from Latin American sites. For Latin American shopping search sites. Google has the largest search share in most Latin American countries, with Yahoo and MSN typically in the runners-up positions.