Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
This is why users are able to access historical data and competitive intelligence as soon as they log in to the dashboard, with no set-up required. We are seeing an explosion in the social video market and brands are struggling to keep pace with...
The point is to link based off of internal intelligence in order to help consumers discover deep, yet relevant content. Growing the size of your market requires attracting new customers, and those customers’ searches are likely non-branded.
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs...
Lastly, the intelligence gained from running SEM campaigns should be directly applied to organic. Over the last few years most print publications have been busy trying to find ways to win back their share of the digital market.
Big Data: Measuring the Immeasurable; Analytics; Intelligence But in 2013 we will start seeing applications that can make sense out of the exabytes (1 million terabytes) of data and provide insight and intelligence that will help you make smarter...
That is “dissemination of the intelligence across departments and organization-wide responsiveness to it. However, integration continues to be a problem, especially across organizations with a global market presence online.
Analytics for existing competition: Your enterprise SEO strategies should support competitive intelligence. Another good way to approach the opportunity aspect of competitive intelligence is looking at:
If your CPCs are rising, intelligence will reveal whether this is a market-wide phenomenon, or affecting your campaign specifically. The following are some specific methods for utilizing competitive intelligence to get a leg up during the holiday...
In turn, these new search queries or, put another way, 'keyword intelligence' around a product category lead to a content marketing strategy which helps to squeeze more ROI from that section of the site.
The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook. SEMrush describes the tool as more comprehensive than others on the market that are “only be able to provide details of likes and...
Enter the world of contact intelligence and social data enrichment. In other words, we only have so much time to market to that person before they follow through on their intent to buy. Why? Because a key challenge to effective marketing is scaling...
Link intelligence firm Majestic SEO and Rio SEO, a search and social media marketing technology brand from Covario, announced a new partnership at SES San Francisco this morning. We are glad to partner with the passionate search marketers at Rio...
Eight Steps to Successful Competitive Intelligence There are several ways to look at competitive intelligence. Let’s then look at how to harness this technology to win in SEO through competitive intelligence.
AdWords is still one of the best ways to gather predictive market intelligence before rolling the dice on a launch. Market Intelligence Through AdWords? Ash Maurya’s book "Running Lean" provides an excellent roadmap for anyone starting a new...
By using both internal data and the right external intelligence you can monetize unrealized revenue and identify areas where your competitors are falling short, so you can capitalize on their mistakes.
Clickable, founded in New York, brings their social and search management/intelligence capabilities to the mix, along with a few key players. Syncapse has the most experience across all technologies and platforms, and we are committed to delivering...
Experian Hitwise's Search Intelligence tool provides organic and paid search insights powered by consumer search behavior. Misspelled keywords can help to find pockets of opportunity in a saturated market and a potential advantage over competition.
Rather than repeating the familiar lament about de-personalizing human relationships, this view leans heavily in favor of deepening them, and using dynamic social networks to harness collective intelligence to unlock new models of collaboration.
In addition to using the search query report as a source for new keywords, Microsoft Advertising’s Ad Intelligence tool can also help you expand your campaigns. More than 158 million unique searchers access Yahoo search and Bing each month, which...
