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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Is This Artificial Intelligence? In fact, there's a lot of disagreement in the scientific community about what actually constitutes "artificial intelligence. But semantic mustn't be conflated with artificial intelligence – the two are quite different.

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. Enter the competitive intelligence report. Raise your hand if you’ve seen your costs slowly but steadily increasing over...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Earned media activity can be an excellent indicator of high performing messages for...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Foreign Intelligence Surveillance Court for greater transparency. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless it's for branding or market saturation, they...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    That is “dissemination of the intelligence across departments and organization-wide responsiveness to it. However, integration continues to be a problem, especially across organizations with a global market presence online.