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  1. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to...

  3. YouTube Does More Than Round Up the Usual Suspects With New Channels

    UnoDosTres: A Hispanic channel offering A-List celebs, music/dance, fashion, sports and telenovelas to a younger bi-lingual audience. So, if you analyze the original channels that will appear on YouTube starting next month, here are 20 channels...

  4. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    What is the Hispanic market looking for? In the example above, the Hispanic market’s biggest interest is with their family. By asking these crucial questions, Brand X was able to determine that the Hispanic demographic they were trying to reach...

  5. SEO Your Website For Foreign Languages in Your Domestic Market

    Other companies to have tapped into the Hispanic American ecommerce market include Procter why not you? Indeed, 89 percent of Hispanic Americans speak Spanish at home, not English, and they have a combined purchasing power of over $1.2 trillion...

  6. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    In El Barrio: Reaching US Hispanics where they live and shop" will present ideas for going after the $1 trillion purchasing power of the US Hispanic market. When it rains, it pours: Using apps to drive mobile and iPad engagement" will let attendees...

  7. Yahoo! Launches Mobile Site for U.S. Hispanic Users

    Hispanic market. Focusing on the Hispanic market is a smart move for Yahoo! We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users...

  8. Two dozen search blogs buzzing about SEM conference

    Search Around the World - an Interview with Alicia Morga about Search Marketing for the Hispanic Market If you're getting ready to go to Search Engine Strategies Toronto next week – or still on the fence about whether to attend SES Toronto June 16...

  9. The Power of Sharing: Link Building in Online Forums

    Hispanic market and in Latin America. He's also the CEO & Founder of iHispanic Marketing Group.iHispanic helps companies market to the U.S. You definitely can't be a blatant link spammer. You have to understand the policies of each forum.