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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. Native social formats, including video and mobile-social advertising will be the principal market growth drivers. BIA/Kelsey projects that video and mobile social...

  4. Marin Software Raises $105 Million in IPO

    But masked in those losses are our high growth rate, our spending on sales and marketing and R&D that will help us make money in the future. The investors who took the time to understand our per unit economics realized how we could become a leader...

  5. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    Even if these ads are monetized at the rate of a traditional display ad, it’s a potentially valuable profit stream for retailers. But there is a strong argument that these ads should be monetized at an even higher rate because they are reaching...

  6. Going Global: Localize Your Message for Holiday Retail Traffic

    Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. Debenhams saw that its focus on mobile resulted in a 27 percent growth in its mobile channels.