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Market Growth

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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    With mobile impressions discounted over those on desktop, the surge in mobile traffic has hurt cost-per-clicks (CPCs), while also contributing to the growth of overall impressions and clicks. Around the world, Google dominates in the global search...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    While search revenues held strong at just around $4.5 billion, they didn’t see the same exponential growth as mobile, with only a slight uptick of 4 percent from $4.4 billion last year. Laszlo believes that the slow growth is probably due to a...

  3. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    On the Adobe blog, Stark takes us into more detail as to what fuels this growth, saying that: Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced Content Optimizer providing deep integration...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    What has been the most surprising result of this follower growth effort for us was how quickly we started seeing a shift in the engagement with the content we had been posting for months. If you know your market is in North and South America, the...