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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. Reality eventually hit, and most of them realized they needed to...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    The mobile environment surfaces a number of unique challenges that marketers haven’t quite figured out, meaning that many just leave it out of the equation entirely. With technology on your side, you can accelerate your actionability and make in...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    This can be a difficult process to execute effectively, especially in an enterprise environment. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search...

  4. The Difference Between App to App and Web to App Advertising

    Mobile web inventory is similar to mobile app inventory in terms of creative sizes, but the ad shows in a web environment rather than an app environment. This is why mobile app inventory is among the most attractive inventory for advertisers: it's...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when designing a medical charting device for in-patient medical procedures performed by nurses, the nurse environment was polluted by various electronic devices and made it nearly impossible to capture their true needs.

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment To be competitive in the job market, many will claim to have SEO skills to get that next role. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new...