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  1. Pre-PPC Strategies For Launching a New Product

    You can target your ads to the very selects and qualities that you discovered through Graph Search, mixed and matched with the demographic filters of your choice. PPC has long been the cheapest, quickest, easiest way to test-market products and...

  2. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. Knowing each market thoroughly is important for best...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Everyone agreed, and they spent the next hour talking about ways to promote and market the campaign.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Layered over demographic modifiers. Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Individuals who were shopping for kid-related products (In-Market Audiences) Just when you think you have the Google Display Network...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share.

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. There are other tools that have appeared on the market focusing on analyzing data from Pinterest.

  8. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...