SEO News

Market Data Search Research

RSS
  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market share in the universal results over 2013, as illustrated in the following graph: Searchmetrics looked at the overall percentage that each...

  2. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. And no savvy entrepreneur would create their product without doing a ton of market research first...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Once we had a significant amount of data, we dove into our...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Adapting to the epic change and shift in our market requires adapting to, and focusing on, a new direction in SEO. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO...