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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Once we had a significant amount of data, we dove into our...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Adapting to the epic change and shift in our market requires adapting to, and focusing on, a new direction in SEO. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Additionally, a site's historical referring keyword data can be mined for keyword research purposes. This shift signaled the market that the existing model of keyword-centric SEO. How we deal with it is driven by marketers' perception and the word...