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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers are used to combing competitor activity and performing keyword research to ensure coverage on key topics and opportunities to expand or adjust strategies. Social marketers should perform this type of research for their own programs.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. Define your target market or ideal customer and focus 100 percent on them. Never email a proposal; if you are going to invest time doing...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market share in the universal results over 2013, as illustrated in the following graph: In its latest research, Searchmetrics studied the universal...

  4. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. And no savvy entrepreneur would create their product without doing a ton of market research first...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Keyword Research Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in march" > "france skiing march 10" It makes sense if the user is taking a long time to research and we want to be on shortlists...