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  1. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Then, refine your research to find where your brand’s users are. As you interpret the data, keep in mind the question is not...

  2. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. As a result of this uncertainty, it's vital to have tools in place to collect...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In a more mature market, tools will be made available to the masses, but that's not where we are today. Research today says that desktops are mostly used between 9 a.m.to 5 p.m. In January this year, search engines accounted for 18.7 billion U.S...

  5. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. Library of Congress, but the tweets can only be accessed after a six...

  6. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. Social networking (90 percent) is the dominant...

  7. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    Research firm IDC predicts that spending on these applications will rise to $630 million in 2011, up from $370 million in 2009. Another factor that has helped social cross the chasm to the mainstream market is how trusted brands are giving this new...

  8. Social Media Around the World: Current Trends and Future Growth

    Facebook has faced some serious challenges in breaking into the German market, including governmental legal proceedings aimed at Facebook's privacy policies and use of collected personal data. According to data collected by Universal Mccann...