SEO News

Market Data Research Firm

  1. SunGard taps videogames to boost risk technology

    More data-science solutionsFin-tech consultancy GreySpark Partners recently published a research report called Trends in e-commerce and electronic trading that looked at the use of data science to generate competitive advantages for banks.

  2. Fines to rise as regulators continue to punish misconduct

    A study by the CCP Research Foundation, led by former Freshfields lawyer Roger McCormick, found that 10 major banks paid more than £160 billion in the period between 2009 and 2013 – not just in fines, but also other conduct costs connected with...

  3. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Then, refine your research to find where your brand’s users are. Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. As you interpret the data, keep in mind the question is not...

  4. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. As a result of this uncertainty, it's vital to have tools in place to collect...

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.

  6. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Research today says that desktops are mostly used between 9 5 p.m. In a more mature market, tools will be made available to the masses, but that's not where we are today. In January this year, search engines accounted for 18.7 billion U.S...

  7. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. Library of Congress, but the tweets can only be accessed after a six...

  8. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Social networking (90 percent) is the dominant platform where Malaysians connect and communicate and it has increased by 29 percent since 2010, based on results in conjunction with research firm Synovate.

  9. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    Research firm IDC predicts that spending on these applications will rise to $630 million in 2011, up from $370 million in 2009. If we use SMBs as a litmus test for change, research shows that more and more SMBs are turning to social media, and in...