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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We still market them; but if the content's good enough, then you just have to notify them. In order to solve that mission for our customers and our readers, we need to do these research projects. Pulizzi warns against jumping right in at the level...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Once we had a significant amount of data, we dove into our...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. For the report to yield the best results, it’s critical to find the right “competitors” to research.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Adapting to the epic change and shift in our market requires adapting to, and focusing on, a new direction in SEO. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO...

  7. The Pros and Cons of Big Data Democratization

    While there is plenty of material that analyzes the data ownership debate, data democratization involves the access, usage, and (more importantly) the decisions influenced by multiple groups conducting research and making recommendations to the...