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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Google's hegemony in the browser extends here as well – in...

  4. Matt Cutts: Google Didn't Make Panda & Penguin to Force People to Buy Ads

    and they don’t think about the grander, global picture of “How do I make something compelling, and then how do I make sure that I market it well? Cutts has previously explained the difference between updates and data refreshes on his blog.

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty.

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Wednesday, March 20 marks the official start of spring, and with that will unquestionably come variations in PPC, market-wide. As historical data shows, there was a big increase in information and results related to the flu between January and...