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  1. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios.

  2. Enterprise SEO Update: Rosetta, Covario, Optify & More

    In Claiming Your Unfair Advantage, he points to four distinct types of tools marketers must be aware of, if they are to leverage and make best use of the data available to them: analytics tools, predictive analytics tools, data-driven automation...

  3. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...

  4. Should the Government Decide Where You Rank at Google?

    Critics of Google also point to its massive market share and the ability to collect behavioral data about consumers. Once again, I found myself talking to a crowd of people who had relied heavily on Google sending traffic to support their business.