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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. Define your target market or ideal customer and focus 100 percent on them. Who offers a similar service to the same market?

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Whether it's through an infographic, an e-book with charts and images, or spread out through your blog posts, find a way to leverage your data in an engaging way. Resources: One of the best things you can do to market your financial institute is to...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We still market them; but if the content's good enough, then you just have to notify them. Ultimately, most people use a blog or something like that. Pulizzi warns against jumping right in at the level of keywords, platforms and big data.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...