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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We still market them; but if the content's good enough, then you just have to notify them. Ultimately, most people use a blog or something like that. Pulizzi warns against jumping right in at the level of keywords, platforms and big data.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...

  4. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Bronx Beer Hall, located in the Arthur Avenue market in the Bronx, saw 6,500 impressions and 155 percent ROI on their campaign, according to Foursquare. Local businesses face a specific problem, Foursquare said in their blog post announcement: they...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  6. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews...

  7. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...