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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Reality eventually hit, and most of them realized they needed to market their website in order to make money. Who offers a similar service to the same market?

  3. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. During the walk stage, your data analytics should be...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. With more than 60 percent share in the Russian search market, Lukey said...

  5. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. In testing, we have seen some promising results, with click-through rates increasing...

  6. What Marketing Executives Say About Content Targeting

    Anecdotally, it has been our observation that although many organizations have made enormous strides in content sophistication many organizations still have some major evolving to do to escape a "content frenzy" — a state of furiously creating...

  7. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share. In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships...

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which heavily rely on JavaScript, are seeing a rapid adoption in the web developer community...

  9. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...