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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). A well-constructed survey can give you useful insights into the market you're trying...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market share in the universal results over 2013, as illustrated in the following graph: Searchmetrics looked at the overall percentage that each...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report".

  4. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    What does this mean for the U.S.market? He claimed the debts had long been resolved, and the Google link to this outdated information had violated his data protection rights. This ruling, along with another landmark ECJ privacy case that threw out...

  6. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Market for the travel industry? When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel...