Challenges of the Latino Search Market
Alonso admits that Google, which has a huge 72 percent of the Latin American search market, itself suffers from a considerable lack of quality Spanish and Portuguese-language content in its own search results.
Alonso admits that Google, which has a huge 72 percent of the Latin American search market, itself suffers from a considerable lack of quality Spanish and Portuguese-language content in its own search results.
Google's Gonzalo Alonso said the market was poised for growth, and that sentiment was echoed by several other speakers. Yesterday, we shared the experience of Matt Williams, who successfully translated a campaign for the Latino market.
At Search Engine Strategies Latino in Miami last week, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, shared a hopeful message of untapped potential in the Latin American search market.
Latin American Market Poised for GrowthSpeaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.
Latin American Market Poised for GrowthSpeaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.
Speaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.
Alonso expects the total Internet advertising to grow from $111 million to $337 million over the next few years. For Alonso, this became reality when he came home to find a print out of a refrigerator on his bed marked "buy this.
