Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. However, this is exactly the same search percentage as in April 2012, so their overall...
While some would argue it's unhealthy to define any market as a two-horse race (especially in today's fast-changing world), some marketing leaders like to do it to motivate their staff. In the long term maybe you'll be able to convince them to...
The browser has been built focusing on the American market and doesn't come in different versions. This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages.
TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
Search engines: Changes to algorithm, updates, SERP updates, market share. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote...
Understanding your market, clients, potential users, and competitive environment is a large project management task that should kick off your design and build process and ensure your site matches what potential customers/users are looking for.
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...
This is great, but what if you want to see what's happening in a specific market, like Los Angeles? If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display...
Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Attribution is the measurement of user events in result of marketing activity.
You should leave yourself 60-90 days to market the event before hosting it. A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Everyone's talking about content marketing these days.
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but...
However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Google currently owns more than 67 percent of the search market, with Bing at just under 17...
While not commonplace, the smartwatch market it beginning to take shape. Google has filed for a patent, which, if developed, could bring a wearable smartwatch device to its hardware lines. The patent application, filed with the US PTO, describes a...
Stream Ads will have a similar look and feel to the news articles that will share space with the ads, and Yahoo plans to improve those features after the new ad product goes to market based on early results.
LinkedIn says that this group is active on social media and could prove a key market for financial institutions. About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study.
It is an interesting spin on targeting misspellings via AdWords because they aren’t simply targeting misspellings because the correct spelling is their target market. Targeting misspelled keywords has long been a strategy in search engine...
Company stock remained flat in after-hours trading as Facebook narrowly beat the market's expectations for the quarter. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually...
