Not everyone can be the top brand in a given market, so finding different approaches to crack the top 10 is a good idea. Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many...
Additionally, comparing the SEO visibility of thematically similar websites or competitors will provide the most value as industry-wide developments will be factored in and market trends easily identified.
Income level: low/medium/high Interests: Age: Sex: Habits: e.g.adventure holidays to remote corners of the earth Target market for their site: Location: Pets? To those in marketing, "sales" is a dirty word.
Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market. When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far.
They also sent out letters to 17 specialized search engines, ones that specialize in specific market areas of shopping, travel, and local businesses that also display advertising. Back in 2002, the Federal Trade Commission (FTC) established...
Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. They're the biggest descriptor of your business, your self...
If there's a strong "market" for this topic But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. When done right, linkable assets can yield:
They tend to target the larger end of the small business market (more than a few employees and more than a few hundreds of dollars a month to spend). With the rise of smartphones and mapping apps we're living in the era of local search and discovery.
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? In April, Bing launched Bing Places for Business, replacing their previous product, Bing...
Some are complicated to install or require configuration, reducing time to market. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. For years webmasters have been following one of SEO’s golden rules...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
It's also about your competition, your market, Google's own self-serving agenda and most of all; it's about the end user. Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in.
Not surprisingly, Google led the way for search share in May, and grew its search market share to 66.7 percent, up from 66.5 percent in April. This is a significant increase from its 15.4 percent search market share in May 2012.
Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...
Then he realized that no one made extra chunky spaghetti sauce and as a result, Prego cornered that market. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how...
As ecommerce began to be more common, particularly with a few big brands shifting their attention to connected users in a new market, a flood of warnings surfaced. In the early days of the Internet, few people had much concern about online security...
Jo Turnbull: I think it is hard to do egobait for the insurance and finance market, not due to a lack of data but due to the fact that everything needs to go through compliance and can take a very long time.
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Without selling your services, or at least building an audience you can market to, you're...
There are other tools that have appeared on the market focusing on analyzing data from Pinterest. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of...
