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Mark Twain

  1. Rumors of the Press Release's Death have been Greatly Exaggerated

    But the press release must feel like Mark Twain. Upon arriving safely in New York and learning of this, Twain wrote a satirical article about the episode, offering to "make an exhaustive investigation of this report that I have been lost at sea.

  2. Lies, Damned Lies, and Statistics

    When Mark Twain penned, "There are three kinds of lies: lies, damned lies, and statistics," he must have foreseen online campaign analytics. Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors.

  3. Web of Deception: Misinformation on the Internet

    How to Lie with Statistics This book review attributes Disraeli's famous quote to Mark Twain. This famous aphorism, often attributed to Mark Twain, can be said another way: "Don't always believe everything...