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Mark Twain

  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Mark Twain has a point. Mark Twain "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Over the past 18 months I have been that boy, attempting to draw on all my learnings...

  2. Rumors of the Press Release's Death have been Greatly Exaggerated

    But the press release must feel like Mark Twain. Upon arriving safely in New York and learning of this, Twain wrote a satirical article about the episode, offering to "make an exhaustive investigation of this report that I have been lost at sea.

  3. Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying

    Mark Twain said "The difference between the almost right word & the right word is really a large matter -- it's the difference between the lightning bug and the lightning. Link prospecting queries remain one of the most versatile and powerful...

  4. Lies, Damned Lies, and Statistics

    When Mark Twain penned, "There are three kinds of lies: lies, damned lies, and statistics," he must have foreseen online campaign analytics. Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors.

  5. Web of Deception: Misinformation on the Internet

    How to Lie with Statistics This book review attributes Disraeli's famous quote to Mark Twain. This famous aphorism, often attributed to Mark Twain, can be said another way: "Don't always believe everything...