Moderator: • Bill Hunt, CEO, Global Strategies International Speakers: • Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble • Terry A. Director, Online Sharon Gallacher, West Coast Managing Director, Neo@Ogilvy pm-4:00pm War...
Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble Mark Scholz, Interactive Manager of IPG Worldwide, Hewlett-Packard Over lunch, we talked about SES San Jose – which is coming up August 18-22, 2008.
Marchex's Mark Peterson points out that this is in fact a strategy that was born at Industry Brains, a contextual ad outfit the company acquired in 2005. Here at SES New York, I had the chance to sit down with Alex Vlasto, head of global...
Peterson doesn't shy away from these issues: He not only shows how to use various kinds of cookies, web bugs and other tracking techniques, but also offers thoughtful discussion over the pros and cons when it comes to the balance between measuring...
