In SEW's Mark Jackson wrote, "The real value of SEO efforts are, generally, not realized in the first month(s) of the effort. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world.
For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy. Where are things headed? What rightful place does social has in the search marketing mix?
As I’m writing this, the area that I live in (Kansas City) is getting nailed by a tremendous snow storm. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are...
Mark Jackson: Does Bing put as much emphasis on freshness of content as competitor Google? For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO).
As Mark Jackson stated in "7 Habits of Highly Effective SEO": I'm proud to say that I've never been responsible for a site that has been punished by any of the Google Panda/Penguin updates. I've seen my fair share of Google fallout though, usually...
Search engine optimization (SEO) is not unlike a lot of businesses. When it’s “hot”, everyone wants to jump on the bandwagon. How many people wanted to build the next Google, Facebook, or [insert company name here]?
Here are the main reasons why people redesign their websites: We want to freshen the look/feel. We need to update our content, to be more relevant for where we are today. We have too much information on our website.we need to clean house and...
For all the things that have changed in my time in search engine optimization, there remains one constant when it comes to engaging in discussions with a prospect for SEO services. Most prospects are very keen to know the answer to this one, very...
Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it's really tough to tell the difference between someone who knows their stuff and someone who talks a great game without backing it up with results.
After reading that headline, perhaps you’re wondering to yourself, “has Mark lost his mind”? The answer? Not yet. I've been involved in search engine optimization since March 2003. In that time, I have seen every angle and talked to just about...
When I started my professional career (selling advertising), one of the most influential books that I read at the time was "7 Habits of Highly Effective People", by Stephen Covey. It’s not much of an over-statement to say that this book changed my...
When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture/HTML, and meta data (title tags and meta descriptions). Another meta element, if implemented incorrectly, that can also trip...
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter. Let’s start with what Google says about link schemes (taken directly from their...
A prospect calls up and asks you to “do this search engine optimization thing” for their website. After checking their website against identified keywords and the competition, you check their link profile, only to find no links (or very few of them).
I’m sure that most of you know or have heard of Matt Cutts at Google. For those who don’t, Cutts is the head of the web Spam team at Google. That is to say, Cutts works diligently to ensure that Google’s search results are “good” and he polices...
Almost five years ago, a client "diagnosed me" as having Adult Attention Deficit Disorder. She knew I had ADD because she did too. I laughed, and then did some self-evaluation…I think she was onto something.
Back in 2007, Mark Jackson declared the term, "SEO is Dead," well.dead. SEO is dead. No, for real this time, I swear. Maybe. Well, you see, now it’s like.zombie SEO. It’s rumored to have died a few horrible deaths over a few years.
For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your top 50 keywords, dump these into a rank...
A self-described "netizen since 1983", Susanowa was involved in the Operation Sun Devil/Steve Jackson Games episode and has been fully involved in the Internet since before there was a WWW. With that said, the very complexity of piracy and the...
For many people who aren’t involved in search engine optimization (SEO) on a regular basis, it’s easy (or so they think). You simply create a website, write some content, and then get links from as many sources as you can.
