How can we design performance ads that actually perform? This seems like a simple question. The simple answer is, create ads that are relevant to the people who are looking at them. But the reality is subtler than this.
Facebook CEO Mark Zuckerberg said that people don't like to make lists of their friends, and that less than 5 percent of Facebook users employed the friend list feature. The social dynamics of being overloaded with e-mail (both work and social) is...
Social Search Circles -- Nobody Knows the Pages I've Seen by Mark Drummond The MEGA List of Free and Paid SEO Tools the Professionals Use by Garry Przyklenk Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a...
Roughly 30 percent of web searches are for pages that a searcher has actually seen before. That's a pretty wild statistic. It tells us that our existing bookmarking and "history search" mechanisms aren't quite doing the job.
In an e-mail message announcing the Web 2.0 Summit 2010, John Battelle and Tim O'Reilly ask a rhetorical question: "Who owns the social graph? They're using the question as a vehicle to generate interest in the Web 2.0 Summit, but it's an excellent...
When I'm thinking about buying something, I typically move through a process that starts with brand awareness, moves through consideration of specific product alternatives, and ends with buying one specific product that hopefully meets all my...
Search results are useful to the degree that they're ranked correctly from the user's point of view. Since the dawn of search, people have thought about how to customize ranking to the needs of the user that issued the query.
A hot topic today are the issues revolving around Facebook privacy (just look at Mark Drummond's post "A Day in the Life of a Trending Topic" to see for yourself). One minute Mark Zuckerberg announces a "Like" button that publishers could place on...
A Day in the Life of a Trending Topic by Mark Drummond Labour's View: The Word-of-Mouth Election by Mark Hanson Labour's View: Motivate and Mobilise -- the New Media Strategy by Mark Hanson by Mark Pack
Twitter offers us a simple way to see a list of "trending topics" -- small snippets of text that summarize material that's being shared via tweets. Doing this isn't all that hard, conceptually. You need to write a program that looks for statistical...
Traditional search engines offer "reference search. The user experience in reference search starts outside of the search engine. You know about a topic, and you want to find additional detail. For real-time search, you want to know more about what...
The real-time Web isn't only about new content that's published quickly, in response to real-world developments. Instead, the real-time Web is about Web-accessible material that people are interested in.
This guest post was written by Mark Drummond, CEO, Wowd, Inc I believe the real-time web is more appropriately defined as web-accessible material that people are interested in, right now. In this sense, the real-time web is really more about the...
