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Mark Ballard

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  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower CPCs,” said Senior Research Analyst Mark Ballard. Ballard advises marketers, “If you are not already segmenting out mobile traffic...

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says they’ve been widely adopted by clients. It’s difficult to quantify, but I am under the impression that a...