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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? UX design was largely unappreciated for many years, but the rash of recent successes...

  2. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics to determine what changes to make to improve a website's...

  4. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    I remember seeing an ad for it where a marine and a professional wrestler are rolling around on the ground in agony after applying a dab to their cheeks. A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and...

  5. James Cameron Live on "Avatar" - His New 3-D Film

    It's an emotional journey of redemption and revolution; the story of a wounded ex-marine, who's thrust into an effort to settle and exploit an exotic planet rich in bio-diversity. The theme of Microsoft Advance '08 is "Connected Entertainment...