SEO News

Marginal Value

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  1. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The value creation opportunity here is apparent. The retailer is able to further monetize the traffic it’s already generating, at virtually zero marginal cost, by providing ad inventory. The holiday retail season is upon us and once again billions...

  2. 8 Rules of A/B Testing – The Art in Marketing Science

    Keep in mind that testing is a mean to improve performance and shouldn’t come at the expense of the experience and value you’re providing your leads, prospects, and customers. You should also test variable you believe will increase your performance...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    The search engine behemoth hit Harter with all sorts of whiz-bang analytics about the potential value of tapping into contractors who are searching for “Formica” in his ZIP code. A lot of it comes down to the marginal cost of investing in web...

  4. Search Engine Submission 101, Part 2

    In closing, I would like to point out again that if you design and build your site correctly, adhering to SEO-friendly best practices, the search engines will find your site naturally and submissions and/or xml sitemaps will only provide marginal...

  5. Choose the Right SEO Project Goals

    Granted, we shouldn't discount the branding value of being number one, but most businesses would rather get the extra cash. The problem is that those 100 links may have marginal results on their business, and really do little to grow it.