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Marginal Cost

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  1. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The retailer is able to further monetize the traffic it’s already generating, at virtually zero marginal cost, by providing ad inventory. The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive...

  2. How Local Small Businesses are Evolving Their Online Marketing Strategies

    A lot of it comes down to the marginal cost of investing in web analytics and whether you have the money to get into the game,” Dahan said. But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety...

  3. Security and Responsibility on the Virtual Frontier

    At what point do we decide that we need to trade some security, for cost effectiveness and some marginal degree of convenience? What is reasonable, and what tips over the line to "fundamentally not cost effective" and "would make the entire system...

  4. Effective Search Marketing Strategy Determines Fate of Organizations

    In the New Normal, what matters most is to acquire relevant customers at a marginal cost that is lower than your competitors. There is indeed a cost to doing nothing and those costs and risks are exponentially growing.

  5. Choose the Right SEO Project Goals

    The cousin of this is seeking out a target cost per link, which I covered in "Cost Per Link is a Bad Metric. The problem is that those 100 links may have marginal results on their business, and really do little to grow it.

  6. Building a Data-Driven Organization

    Many organizations invest in analytics, but only see marginal results. You organization likely has limited resources for executing, so you should focus them on things that bring big returns (such as lowering the cost of your PPC campaigns by 20...

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