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Margin Error

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  1. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    For the stats geeks, the margin of error is +/- 3% at a 95% confidence level. Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people have been without marketing pokes aimed at...

  2. Photos & Videos as Social Currency: The People Behind Content Creation & Curation

    The margin of sampling error for the complete set of weighted data is ± 3.7 percentage points. Further, who are the people behind the rise of photos and videos as social currency? Pew Internet set out to answer these questions in a recent project.

  3. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Good aim results incremental top line growth at an acceptable margin. List Suggestion – Google’s list feature saves a lot of time, but it’s also a way to avoid the human error that comes from having to remember to apply certain negatives over and...

  4. Augmented Reality (AR): A New World Order - SES San Francisco

    The accuracy of GPS is not great (~10 yard margin of error) I'm afraid this will be my last blog entry at SES San Francisco, but it's been a blast. I don't know how you're feeling right now, but I'm knackered.