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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  2. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    For the stats geeks, the margin of error is +/- 3% at a 95% confidence level. Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people have been without marketing pokes aimed at...

  3. Remarketing Lists for Search Ads: 4 Smart Strategies

    A low-margin retailer probably can't afford to spend much per click or bid on expensive head terms. Low-Margin Retailer Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now.