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  1. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    For the stats geeks, the margin of error is +/- 3% at a 95% confidence level. Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people have been without marketing pokes aimed at...

  2. Remarketing Lists for Search Ads: 4 Smart Strategies

    A low-margin retailer probably can't afford to spend much per click or bid on expensive head terms. Low-Margin Retailer Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now.

  3. Product Listing Ads: How to Maximize Your Returns

    If you currently split your targets by brand or by category then you're using the same bid for the high margin and high value products as for low margin or low value products. Google Shopping's vertical product-specific results were later shifted...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can turn Google PLAs into a program similar to Amazon, or a marketplace, where there's a locked in margin for your products. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the...

  5. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Microsoft's search engine Bing has owned a small margin of the search market. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market in Europe, is guilty of...

  6. The Search Agency Launches Local Search Campaign Management Platform

    As soon as you put an hour or two of work into a $100 search marketing campaign, you lose your margin. The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search...