SEO News

Marc Poirier

  1. Why Search Agencies Should Tune Into the Display Buzz

    These days, you can’t turn around without hearing something else about display advertising – in fact, the search industry seems positively abuzz with talk about display advertising topics. So, should search agencies ignore the noise or listen more...

  2. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching.