It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a mixture of...
CPA starting to get high? Lower the bid price to compensate. That's the automatic reaction for a lot of us who run paid search campaigns on the Google Display Network. While we may end up spending less money in the short term, the effect appears to...
Graph Search is adding another dimension to Facebook; another way for users to get a little something more out of the system. Thus far, reaction from Facebook users has been lukewarm, at best, but there appears to be a lot going on behind the...
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They’re in AdMob, and they’re ripe for the picking.
Performance marketers have been multiplying their arsenal over the past few years and mobile advertising has really come into its own over the past 2 years or so. There are many ad network for mobile ads, but without a doubt the largest one is...
Do Facebook ads work? It’s a question that has, for many, become as troublesome as a Zen koan. Everyone seems to have their own explanation for what Facebook ads should or shouldn’t do for your marketing campaigns.
These days, you can’t turn around without hearing something else about display advertising – in fact, the search industry seems positively abuzz with talk about display advertising topics. So, should search agencies ignore the noise or listen more...
As they promised they would, the adCenter product team continues to deliver important improvements at an impressive pace. People are beginning to be given the heads up on the imminent release for the U.S.market of another feature that brings...
Up until today, most of you have been working under the false assumption that negative keywords in adCenter work the same way they do in AdWords. Specifically the general understanding was that keywords set at the campaign level applies to all ad...
I admit it - I don't know enough about mobile advertising for someone in my position. In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless. But I'm trying hard to wrap my head around all of it...
Marc Poirier, CMO ours is already fast but clients always want to speed up this process. Poirier said, "in particular, Kenshoo has a robust feed management offering for ecommerce platforms. Acquisio have acquired ClickEquations for an undisclosed...
In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching.
So far in our journey of advanced PPC optimization techniques for adCenter, we've talked about the importance of getting the right negative keywords as well as how bidding by match type can have a hugely positive impact on your campaigns.
We all want to improve our performance on adCenter. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter investment. Another strategy that can help you immediately realize performance gains is...
After “Reality Check: adCenter is NOT a Second Tier Engine” was posted, readers asked how they could improve their PPC results on adCenter – more specifically, how to get more volume while maintaining quality traffic.
I’ll keep this column short and sweet. Online marketers, I’m mad at you. Every day, I speak to some of you and we discuss your challenges around performance media, namely, what should be done to improve campaign performance.
The problem of last click attribution versus "other model" attribution has been one of the most discussed and misunderstood issues in web marketing in the past year. To be fair, attribution issues are mostly well understood but the solutions to the...
Facebook Sponsored Stories: A New Era in Online Advertising by Marc Poirier Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Last summer I decided to change things around with my weekly fishing expeditions. Instead of always going for walleye, I would now start getting into some salmon and lake trout. But these species feed in much deeper water than I would reach with my...
Twitter Promoted Tweets & Accounts: A Preview by Marc Poirier Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
