Though mobile search and advertising are different than the PC environment, Ingenio chief marketing officer Marc Barach contends that there are similar opportunities to build ad models, although there is also a need to adapt content delivery...
Today's announcement builds on Ingenio's momentum in the mobile space, and demonstrates how effective the Pay Per Call ad model is at both enabling and monetizing mobile search," said Marc Barach, chief marketing officer, Ingenio.
Marc Barach, Ingenio's Chief Marketing Officer predicts that "local companies will be a huge driver of growth in the pay-for-performance industry. No, it's not another search ad vendor, nor a new conversion tracking tool.
The results, [Marc] Barach [Ingenio's chief marketing officer] says, are pretty promising. The Forbes article: Search Engines Go Local, offers an overview of the local search scene, and focuses on Ingenio, the company providing the pay-per-call...
